Government Communication Experts

Melbourne’s nimble public relations and strategic communication agency empowering government and public sector organisations to build stakeholder trust, drive results and leave a lasting legacy.

Brands we’ve worked with

Amplifying your message

The ability of government and public sector organisations to achieve their goals and priorities largely depends on their ability to build trust, connection and partnerships with stakeholders through effective communication.

Our award-winning team of government strategic communication experts have deep knowledge and expertise across public relations, stakeholder engagement, media relations, issues and crisis management, services marketing, advocacy and branding.

Our comprehensive communication and engagement strategies amplify your organisation’s leadership voice above the noise so you can advance priorities, and achieve better results for your customers and communities.


Unifying your brand

Credibility and trust are built when employees and customers understand a brand’s purpose, principles and promise, and when these commitments are delivered upon reliably and consistently.

Through our Strategic Brand Alignment Method™ we develop a strategic communication plan that aligns organisational culture, communication and customer experience, enabling consistency of messaging and interactions across teams, channels and touch points.

  • Culture

    Cultivating shared purpose, vision, mission and values

  • Communication

    Crafting aligned messaging, storytelling and value propositions

  • Customer Experience

    Creating customer-centric products, programs and mediums


Building your skills

We build the communication skills of your leaders and workforce so they can lead with greater influence and impact.

Whether inspiring a team around shared goals, giving a presentation or driving transformational change, our one-to-one mentoring and small group training programs in advanced communication skills will build their confidence and capability to communicate effectively across diverse audiences, contexts and settings.



What our clients say…

  • I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the… Read More

    I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the development of an extremely valuable team document.

    Along the journey, the passion and expertise shown by Ros was second to none and it resulted in achieving all outcomes we wanted for our department, including building confidence in each team member’s purpose within our organisation.

    I’d highly recommend anyone leading a team of communications professionals to engage in this mentoring service.

    Sam Shalders City of Ballarat
  • Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Cr Tracey Hargreaves Mayor, City of Ballarat
  • Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and… Read More

    Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and work through examples relevant to our roles.

    Cr Zoe Cook Campaspe Shire Council
  • The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    Cr Jessica Mitchell Deputy Mayor, Campaspe Shire Council
  • Useful REAL tools to take into public speaking and message creation. Thank you!

    Useful REAL tools to take into public speaking and message creation. Thank you!

    Cr Sarah Gilligan Deputy Mayor, South Gippsland Shire Council
  • Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results… Read More

    Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results in a premium service and product. Her deep understanding of communications and marketing is of huge benefit to any size business. Ros is a delight to do business with and comes highly recommended. I would have no hesitation in employing Ros for further support services. 

    Julie Reid Chief Executive Officer, LGeX
  • I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we… Read More

    I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we do and the value we bring to the organisation really adds meaning to the job. After doing the workshop I feel really proud of the work I do, but also really motivated for what’s to come.

    Emily White City of Ballarat
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Rebecca Burns Campaspe Shire Council
  • The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a… Read More

    The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a brilliant ability to empower you to broaden your thinking, to push you to think two or three steps above the issue you think you have, to then see the higher-level solution. My colleague and I often reflect on our sessions with Ros and the way our thinking has evolved as a result.

    Emma Williams City of Ballarat
  • Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    George Bakker Change Communication Specialist – Boroondara City Council
  • I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    Alison Martin Communications Coordinator – Colac Otway Shire Council


Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.



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