Consulting

Your organisation’s reputation and long-term success largely depends on effective communication, both internally and externally, because your employees and customers are your best brand ambassadors.

However, not all organisations have the necessary tools or in-house capability to communicate effectively. Marcomms Australia provides actionable frameworks, strategies and advice to help government and public sector organisations to build an industry-leading brand reputation.

Strategic plans

From the launch of new policies and services to the delivery of major projects, our strategic plans are designed to engage audiences, spark conversation and drive action through powerful storytelling, compelling value propositions and aligned content that reflects your brand’s values, vision and voice. We partner with you to develop and implement:

  • Communication strategies
  • Brand strategies
  • Marketing communication strategies
  • Public relations strategies
  • Communication and engagement strategies
  • Advocacy strategies
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Strategic advice

In a time of profound disruption, deep uncertainty and intense scrutiny, public organisations need strategic advice they can rely on. Our consultants have extensive experience providing high-level strategic advice to government and community leaders across myriad complex issues and diverse contexts. We’ve also led crisis communication teams responding to some of Australia’s highest profile incidents and issues, including the Victorian flood crises (2011 and 2022), Black Saturday fires (2009), Cranbourne Methane Gas crisis (2008), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998), among many others.

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Strategic engagement

To achieve their goals and priorities, public sector organisations need the trust and support of stakeholders. We design and deliver integrated communication and community engagement strategies in line with the principles, values and frameworks of the International Association for Public Participation (IAP2). Our integrated approach ensures you send the right message to the right audience through the right channels at the right time, and engage audiences at the right participation level and using the right participation methods.

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Strategic wordsmithing

We’re obsessed by the power of words and the impact they have on people. While not every government communication is designed to stir deep emotions in people, each communication piece should serve a twin purpose: 1) achieve organisational goals and 2) address target audience needs. 

We write copy for:

  • speeches
  • media releases
  • newsletters
  • brochures and flyers
  • social media content
  • handbooks
  • annual reports
  • websites
  • and more
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Kind words from our clients

  • Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results… Read More

    Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results in a premium service and product. Her deep understanding of communications and marketing is of huge benefit to any size business. Ros is a delight to do business with and comes highly recommended. I would have no hesitation in employing Ros for further support services. 

     Julie Reid Chief Executive Officer, LGeX
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

     Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre
  • Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

     Cr Tracey Hargreaves Mayor, City of Ballarat
  • Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and… Read More

    Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and work through examples relevant to our roles.

     Cr Zoe Cook Campaspe Shire Council
  • The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

     Cr Jessica Mitchell Deputy Mayor, Campaspe Shire Council
  • Useful REAL tools to take into public speaking and message creation. Thank you!

    Useful REAL tools to take into public speaking and message creation. Thank you!

     Cr Sarah Gilligan Deputy Mayor, South Gippsland Shire Council

Strategic services at a glance

We provide customised strategic services to government and public sector organisations.

  •
    Communication Strategies
  • Education and Advocacy Campaigns
  • Public Relations and Media
  • Marketing Communications Strategies
  • Stakeholder and Community Engagement
  • Content Development
  • Marketing Collateral
  • Issues and Reputation Management
  • Project Management

Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.

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