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So, you’ve got a Community Vision, now what?

by mpr 17th September 2021

Enshrined in legislation, Community Visions now drive strategic direction and priorities for all Victorian councils.

The challenge/opportunity now is for councils to take their Community Vision beyond a simple compliance exercise; to embrace their Community Vision throughout the organisation so that everyday business activities and corporate messages align to the North Star of their community.

A Community Vision is more than an aspirational statement for the future. The words describe a vivid picture of the kind of life people want for themselves and their families.

A Community Vision represents the beliefs and values of the people; it is an expression of optimism and hope for a brighter future; it can provide the community with an anchor when times get tough.

Embracing a Community Vision internally can improve results, relationships and reputations, through:

having more engaged employees, with a strong sense of shared purpose and clear understanding of how their role fits into the bigger picture
a more cohesive organisation, as the planning and messaging of all services, programs, events and activities will align with the Community Vision
strengthened stakeholder and community relationships by building on the goodwill already established through the Community Vision engagement process
greater accountability to the community on how Council is bringing the Community Vision to fruition
consistency of corporate messaging across communication channels and customer touchpoints.

Ros Weadman is the founder of Marcomms Australia and author of Brandcode® and The Reputation Equation. Connect with Ros on LinkedIn or via www.rosweadman.com.

So, you’ve got a Community Vision, now what?

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