Consulting

Your organisation’s reputation and long-term success largely depends on effective communication, both internally and externally, because your employees and customers are your best brand ambassadors.

However, not all organisations have the necessary tools or in-house capability to communicate effectively. Marcomms Australia provides actionable frameworks, strategies and advice to help government and public sector organisations to build an industry-leading brand reputation.

Strategic plans

From the launch of new policies and services to the delivery of major projects, our strategic plans are designed to engage audiences, spark conversation and drive action through powerful storytelling, compelling value propositions and aligned content that reflects your brand’s values, vision and voice. We partner with you to develop and implement:

  • Communication strategies
  • Brand strategies
  • Marketing communication strategies
  • Public relations strategies
  • Communication and engagement strategies
  • Advocacy strategies
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Strategic advice

In a time of profound disruption, deep uncertainty and intense scrutiny, public organisations need strategic advice they can rely on. Our consultants have extensive experience providing high-level strategic advice to government and community leaders across myriad complex issues and diverse contexts. We’ve also led crisis communication teams responding to some of Australia’s highest profile incidents and issues, including the Victorian flood crises (2011 and 2022), Black Saturday fires (2009), Cranbourne Methane Gas crisis (2008), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998), among many others.

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Strategic engagement

To achieve their goals and priorities, public sector organisations need the trust and support of stakeholders. We design and deliver integrated communication and community engagement strategies in line with the principles, values and frameworks of the International Association for Public Participation (IAP2). Our integrated approach ensures you send the right message to the right audience through the right channels at the right time, and engage audiences at the right participation level and using the right participation methods.

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Strategic wordsmithing

We’re obsessed by the power of words and the impact they have on people. While not every government communication is designed to stir deep emotions in people, each communication piece should serve a twin purpose: 1) achieve organisational goals and 2) address target audience needs. 

We write copy for:

  • speeches
  • media releases
  • newsletters
  • brochures and flyers
  • social media content
  • handbooks
  • annual reports
  • websites
  • and more
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Kind words from our clients

  • Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results… Read More

    Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results in a premium service and product. Her deep understanding of communications and marketing is of huge benefit to any size business. Ros is a delight to do business with and comes highly recommended. I would have no hesitation in employing Ros for further support services. 

     Julie Reid Chief Executive Officer, LGeX
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

     Deb Pace Director Pacing Dynamics
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

     Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

     Ricky Verkaik Director – Zain Digital 
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

     Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre
  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

     Ray Keefe Managing Director – Successful Endeavours
  • The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

     Cr Jessica Mitchell Deputy Mayor, Campaspe Shire Council
  • Useful REAL tools to take into public speaking and message creation. Thank you!

    Useful REAL tools to take into public speaking and message creation. Thank you!

     Cr Sarah Gilligan Deputy Mayor, South Gippsland Shire Council
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Rebecca Burns Campaspe Shire Council

Strategic services at a glance

We provide customised strategic services to government and public sector organisations.

  •
    Communication Strategies
  • Education and Advocacy Campaigns
  • Public Relations and Media
  • Marketing Communications Strategies
  • Stakeholder and Community Engagement
  • Content Development
  • Marketing Collateral
  • Issues and Reputation Management
  • Project Management

Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.

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